Remember the days where mobile phones were used to call and text people? New data has revealed that three-quarters of mobile revenue comes from gaming.
A report from Sensor Tower this month revealed that gaming accounted for $US29.6 billion ($AU42 billion) of mobile revenue during the first half of 2019, nearly 75 per cent of the $39 billion generated in total.
That $29.6 billion figure comes from mobile users globally buying mobile games on the iOS App Store and Google Play during Q1 and Q2, representing a 15 per cent increase on the first half of 2018.
Gaming titles like Tencent’s Honor of Kings pulled in $728 million in revenue while Sony Aniplex’s Fate/Grand Order landed a close second at $628 million.
That’s significantly more than even the wildly popular dating app Tinder, which took in just a measly $497 million in comparison.
New mobile games installs had reached 20.1 billion by the end of June.
It followed an announcement from mobile game developer Scopely last month that it had achieved lifetime revenue in excess of US$1 billion for the first time.
The figures hold ASX companies like Animoca Brands (ASX:AB1) in good stead. The company has a broad range of mobile games, from blockchain-based games like CryptoKitties to products based on Garfield, Snoopy and Thomas & Friends to engineering tie-ups with big brands, in the case of its F1 Delta Time game.
This content is produced by Star Investing in commercial partnership with Animoca Brands. This content does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.
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