Security Matters (ASX:SMX)

Security Matters (ASX:SMX)

Security Matters (ASX:SMX) is an Israeli supply chain integrity and anti-counterfeit technology firm. It has commenced the commercialisation of its unique, patented technology that uses a hidden chemical-based “barcode” to permanently and irrevocably “mark” any object, be it solid, liquid or gas. The barcode is read using the company’s unique “reader” to access the corresponding stored data, recorded and protected using blockchain technology.

Board and Management


Haggai Alon
Founder, Executive Director and Chief Executive Officer

Haggai Alon is a co-founder of Security Matters Israel and has more than 17 years of experience in commercialising technology. Haggai Alon has commercialised technology out of the Ministry of Defense in Israel as well as in the private sector.

He has a masters degree out of Tel Aviv and Haifa Universities in international relations and political science, and will soon complete his PhD. Haggai was previously the chief coordinator of the Israeli military industry body at the Ministry of Defense and was the CEO of an economic consulting firm to the Kibbutz industries.

Everardus Hofland
Executive Chairman

Everadus (Ed) Hofland is a co-founder of Security Matters Israel and a business leader who has brought in multi-million dollar investments to the Arava Desert region of Israel.

He is the Chairman of leading industry, technology and agriculture companies in Israel including; Arava Power Company, Israel’s leading solar power company; Algatech, micro-algae producer that markets its products worldwide, including Japan, India, New Zealand and Europe; and is the Chairman and CEO of Ardag Fish Farm that produces fish and caviar.

David Rosenblatt
Executive Director 

David Rosenblatt is a co-founder of Security Matters Israel and has developed and scaled businesses in Silicon Valley, Wall Street and Israel. His experience spans the healthcare, technology, finance and energy industries.

David has experience both building established businesses and startups, including serving as Managing Director at BlackRock and co-founding Quicken Loans at Intuit. Earlier in his career, David Rosenblatt practiced corporate and international law with United States law firm Weil, Gotshal & Manges.

He holds a MBA with distinction from Harvard Business School, a Juris Doctor from Northwestern University Law School, and a Bachelor of Science with honours from Pennsylvania State University.

Amir Bader
Non-Executive Director

Amir Bader brings to the company extensive experience in the management of agricultural businesses. He is currently the manager of one of Israel’s largest dairy farms, and has more than 20 years of experience at managerial positions in dairy farms and other agricultural projects in Israel and Europe.

Amir also served as Kibbutz Degania A’s (a seed shareholder in Security Matters Israel) business manager for five years. During that period he served as the board member of several subsidiaries and companies related to the Kibbutz.

Jovanka Naumoska
Non-Executive Director

Jovanka Naumoska is a corporate lawyer with ASX board-level experience. She serves as non-executive director and company secretary for Imagion Biosystems Ltd (ASX: IBX), a medical device company that develops detection methods for several types of cancer.

Jovanka has served as a senior corporate lawyer specialising in intellectual property for 15 years, and currently manages a business excellence function and is a policy advisor for an Australian government research agency, and currently holds the position of Manager, Business Excellence at that agency.

Jovanka Naumoska holds Bachelor of Science and Bachelor of Law degrees and a Graduate Diploma of Legal Practice from the University of Wollongong. She also holds a Graduate Diploma in Applied Corporate Governance from the Governance Institute of Australia.

Dr Gregory J Clark AC
Non-Executive Director

Dr Gregory Clark is a world-renowned scientist, technologist and businessman and is currently the Chairman of KaComm Communications. He spent 15 years as a Research Staff Member and Group Leader in the IBM Research Division in New York. Subsequently, he became the President and subsequent Director of News Technology Group.

Dr Clark was also the President and Chief Operating Officer of Loral Space and Communications, the world’s largest commercial satellite manufacturer and, at that time, the world’s second largest satellite operator.

He currently holds the postions of Director of NextDC (ASX: NXT), the largest Australian data centre company; the Chairman of the Australian National University Advisory Board on Science and Engineering; Chairman of CUDOS, a research centre of excellence across several universities; a Questacon Board Member; and a Royal Institution Australia Board Member. Recently, Dr Clark retired as a Director of the ANZ Banking Group (ASX: ANZ). In the past he has chaired a number of companies in the Americas and Europe.

Security Matters (ASX:SMX)